Key Features of Digital Signage Software

2 min read

Digital signage software provides a platform to manage digital signage content and screens. With this software, users can create and schedule content, organize their screens, create playlists, and identify issues that occur with remote screens. The software also lets users upload, create, and modify data with just a few clicks.

Best Digital signage software has four main functions: content creation, content management, device management, and displaying digital signage through a player. The software controls the functioning of the signage, which comprises LCD, LED, and projections; it empowers even non-technical teams to create and modify signage at ease. The digital signage software market is expected to grow to USD 12.56 billion by 2027 at a CAGR of 10.89%.

Typical features of digital signage software

Monitoring of digital signage network

Some digital signage deployments can cover multiple networks located in different parts of a city, while some can cover different countries as well. Digital signage software allows teams to monitor the network remotely in real time.

Central dashboard

The software has a unified platform where teams can check the status of each screen. This dashboard helps teams update content from anywhere. A centralized dashboard is especially beneficial if an organization has offices in multiple locations as it promotes a sense of cohesion.

Multiple user access

For the smooth running of a business, digital signage should be easy to use and update, and multiple users must have access to it so that it can be modified by different people. Multiple users are also helpful when unforeseen changes need to be made in the display. Also, since different people are assigned different duties, they can have multiple access rights and upload content seamlessly.

Support image and video content

Gone are those days when only text displays were used to attract customer attention; today, to keep the display interesting and engaging, adding images and videos is the trend. Video integration is quite common while selecting digital signage software.

Application integration

The software must be able to incorporate other applications as well, such as weather, business news, or time. It is beneficial to include other apps as employees/users can check these parameters or incorporate other social platform apps so that employees can monitor the organization’s social media accounts as well.

Multi layout display

The software should provide various options in terms of templates and layouts for periodic updates and to avoid a monotonous display. For instance, it should be able to display time, weather, and news together.

Scalability

All business owners hope their business develops in the future, but they cannot easily estimate the extent it might grow to. It is essential that digital signage software has the capability to scale along with the business.

Support for multiple media format

For users who have to display just static images, any software will do; however, if a live moving display is required, the software must support mp4 and other formats. Even 4k content can be displayed as long as the software specifically supports it.

Stability

Always look out for software that lets one focus on the bigger picture and offers stability by avoiding crashes, errors, and resultant bottleneck situations. The right solution can manage 100-1,000 displays easily.

Security

It is important to ensure that the software does not approve unauthorized access. SOC I and SOC II are considered to be safe for critical software.

Automated content scheduling

When working with a large network, manual content updating is time-consuming and more prone to errors. For instance, to prevent running a competitor’s ad on loop with other brands, one can simply schedule when to display what by changing the parameters.

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