Features of Content Management System Tools

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Content Management System is software that helps in managing, modifying, and creating content over the internet without having to acquire any specific technical knowledge. CMS tool helps in keeping the website in shape without having to write the codes; this tool brings many advantages such as quick deployment, ease of maintenance, cost efficiency, SEO-friendly features, and extendable functionalities such as APIs and plug-ins.

The content management system is expected to grow from USD 64.2 billion in 2020 to USD 116.2 billion by 2025, at a CAGR of 13.3% during the forecast period. CMS is made up of two things: Content Management Application (CMA) is the part that allows you to manage the content on web pages, and Content Deliver Application (CDA) is the backend part that lets one store or modifies the changes successfully.

The content management system is expected to grow from USD 64.2 billion in 2020 to USD 116.2 billion by 2025, at a CAGR of 13.3% during the forecast period. CMS is made up of two things: Content Management Application (CMA) is the part that allows you to manage the content on web pages, and Content Deliver Application (CDA) is the backend part that lets one store or modifies the changes successfully.

Following features, you must check before buying yourself a CMS tool

User-friendly interface and easy administration

The interface is one of the most important things one must look for while buying any software; the software must be easy to navigate. It is used for making things easier. Hence it should serve that purpose and not complicate the work. The admin dashboard should also provide clear visibility and must be able to keep records of scheduled content, monitor sites and administrator activity, expand functionalities with the help of APIs and plug-ins.

Strong publishing tools

As content holds an important place for firm as it allows to interact with audience on a large scale, the publishing tools must also be strong enough to support communication seamlessly across platforms. The software must provide customizable layouts and landing pages that can easily be integrated with new documents.

SEO friendliness

The Best CMS tool will have in-built SEO tools that will help one in creating URLs for your audience as well as search engines. It will let customize titles and descriptions. It will also help user search engine results look better.

Easy integration

The user will often want to share data on social media websites and interact with your audience, so a CMS tool must offer the option to easily share data on social media and making sure that the data is optimized for each specific platform

Analytical skills

An important part of any business is to be able to measure its performance. Similarly, the CMS tool must also be able to track engagement on various platforms. It should allow one to define KPIs and accordingly measure the performance. Unless one would know how one is performing, how’d one know what should be focused on?

Workflow automation and publishing controls

There is always going to be more than just one person involved in publishing the content, and there might be a possibility that your firm has different members for creating content and publishing that content. Hence, it is important to manage publishing control; allowing various roles and levels of access will give one some relaxation and will allow to give a final say on what is to be published.

Security

Currently, the data breach has become one of the most faced challenges among firms. Hence, stringent security is required to ensure that the data is safe. Not only customer’s data is ensured to be safe, but the data within the organization should also not be leaked. Thus, various access control options are offered that can be customized depending on the organizational structure.

Technical Support

Technical glitches are inevitable; hence, a good CMS will always provide you support, not all vendors provide a 24×7 facility, but you must look up for such vendors who at least have some backup ready if they can’t provide 24×7 services. For example, Drupal and WordPress have engaged community users who offer help through forums and other such pages.

Customizable Permissions

A number of CMS tools will offer customization but only to an extent, but to be able to achieve efficient workflow, the software must offer permission that can be tailored as per the requirement. For example, one wants to allow all your editors to be able to post content online, but want to restrict them from posting images. Hence, this kind of need can be catered with a proper CMS tool.

Useful templates

CMS will provide useful features such as creating a drop-down list of categories, creating meta descriptions, resizing images, give tagging options, and others. These features help save time and automate most of the work.

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