Email marketing platform is the act of sending messages to a group of people using email format. It helps marketers to send a commercial message via emails to a potential or current customer. Email marketing can be send to advertisements, request business, or solicit sales or donations. Email marketing software helps send email messages to enhance merchant’s relationship with current or previous customers, promoting customer loyalty and business transactions, convincing current customers and acquiring new customers to make purchase, etc. Key objectives of email marketing are to build loyalty and trust and increase brand awareness.
Top Ten Vendors of Email Marketing includes –
1 Mailchimp – Mailchimp is all-in-one marketing platform that helps businesses to design and share campaigns across multiple email and ad channels, integrate with services, and track results. Mailchimp is a user-friendly AI-powered tools that offers automation of marketing services.
2 Constant Contact – Constant Contact is an email marketing tool that helps businesses and individuals with a robust suite of web building, ecommerce, domain, logo making and online marketing tools. It offers an easy to use editor for email designing and email marketing services.
3 Sendinblue – Sendinblue is the complete all-in-one sales and marketing platform and service for email automation. It offers automation of digital communication marketing services and active customer support for the digital marketing of a business.
4 MailerLite – MailerLite is an easy-to-use email marketing software that help businesses collect and manage emails for tracking, creating and sending email promotions and welcome emails. It also automates the marketing strategies with 24/7 live support.
5 Zoho Campaigns – Zoho Campaigns is a simple email marketing automation tool that enables user to create beautiful emails using the pre-designed templates, layouts, and the drag-and-drop editor. Zoho Campaigns help users focus more on growing audiences, customers, and sales through CRM and social media integration.
6 Campaign Monitor – Campaign Monitor is an easy-to-use, professional-grade email marketing and automation tool that helps businesses send beautiful and personalized emails to promote loyal engagement and conversions.
7 iContact – iContact is a professional email marketing automation platform useful for businesses of all sizes and stages to maximize their marketing campaigns for higher level results.
8 Salesforce Email Studio – Salesforce Email Studio is a part of Salesforce Marketing Cloud that provides personalized best email marketing software solutions from basic newsletters to complex campaigns. Salesforce Email Studio offers promotional, transactional, and triggered messages with real-time reporting to track businesses performance.
9 AWeber – AWeber is an email marketing software used for small businesses. AWeber offers an automation of email follow up and delivery of newsletters for increased sales. AWeber can quickly load and manage contacts, build responsive landing pages, send emails and analyze results effectively.
10 Robly – Robly is an email marketing tool that uses its innovative RoblyID technology that helps increase an email list by 10x through anonymous website traffic.
Other vendors of Email Marketing are Gist, SendPulse, Snovio, ShoutOut, Doppler, Mustache, Mailjet, Sendy, Close, Apptivo, Enabler, Litmus, Interseller, Twilio, Second Street, Moosend, OpenMoves, Pure360, Stampede, GMass, Elastic Email, Emma, Repro and SARE System.
Types of Email Marketing
Transactional Email – The primary purpose of a transactional email is to alleviate, convey and confirm a commercial information usually activated on a customer’s action with a company. The transactional messages include purchase or order confirmation emails, order status emails, dropped basket messages, password reset emails reorder emails, and email receipts, etc.
Direct Emails – Direct emails are sent only to communicate a promotional message to its end users. Organizations can collect a list of prospect or current customers’ email addresses and send direct promotional messages such as special offer about a product or a product catalog to these collected email addresses.
Loyalty Emails – Loyalty emails can be used to focus on topmost customers and recipients for lead nurturing and sales. Loyalty emails are usually tailor-made and can take the forms of newsletter, reminders, and transactional notifications.