Search Engine Optimization (SEO) software, also known as organic search marketing software, provides the ranking of websites in search engine results pages (SERPs). SEO tools can rank the websites in search engine results pages without paying the search engine provider for placement. SEO tools are used by product and marketing teams and SEO specialists to identify areas of improvement on their web properties. Best SEO Software produces higher rankings in several search engines such as Google, Yahoo, and Bing. These tools help the companies to identify the best strategies to improve a website’s search relevancy. The tool also offers competitor data and broad industry analysis.
Top Vendors of SEO Software includes –
1 SEMrush – SEMrush is an all in one digital marketing tool used for SEO workflow, paid traffic, social media strategy, result-oriented content and extensive market research. It is an online visibility management and content marketing SaaS platform that helps businesses to optimize their online presence across all the channels.
2 SE Ranking – SE Ranking is an all in one SEO platform that provides SEO tools for complete online marketing projects. It is used by small business owners, SEO pros and agencies. SE Ranking offers a complete set of tools for keyword research, keyword suggestion and grouping, keyword position tracking, competitor analysis, website audit, backlink monitoring, automated professional reporting, etc.
3 Ahrefs – Ahrefs is a set of SEO tools which are easy-to-use and very target specific that provides innovative tools for SEO and content marketing. Ahrefs is considered as a highly effective backlink analysis toolset that offers innovative features such as competitor research, content research, rank tracking, website audit, etc.
4 Serpstat – Serpstat is a versatile all-in-one SEO platform that offers a comprehensive set of tools to improve businesses in SEO activities. The software provides more than 20 tools including competitor analysis, keyword research, backlink analysis, site audit and rank tracker.
5 SpyFu – SpyFu is a competitive intelligence tool that help businesses to improve web traffic, track keyword rankings and PPC competitor research, SEO competitor research and keyword research. SpyFu provides the search marketing secret formula of a company’s strongest competitors. It also enables the users to see how competitors outrank them by providing information on every movement the competitor ranks on.
Other vendors of SEO Software are Keyword Tool, ZEFO, Google,
SERPLAB, Google Trends (Google), SEOptimer, Majestic, Nightwatch, Microsoft, RankWatch, SellerLabs, SEObility, Axandra GmbH, Woorank, Topic, Wordtracker and Bloomreach Inc.
Key Advantages of Search Engine Optimization Software
Search Engine Optimization (SEO) software focuses on putting the best content at the forefront of a user’s search. SEO revolutionized the standard of information flow on a day-to-day basis, which is an ever-evolving challenge for businesses to optimize their website. SEO software has several key advantages –
- SEO Software helps the businesses to optimize your website for better search engine result page (SERP)
- SEO helps to improve visibility to get more website visitors to an e-commerce business across multiple channels, including local directory listings and mobile.
- The right keyword with the help of SEO software can help you generate more traffic, producing good content from scratch, reworking content into good content, and giving both quality and quantity.
- SEO helps to receive comprehensive reports on website performance and ranking and enable you to stay up to date with search engine algorithm changes
- SEO practices enable the companies to conduct research on competitors’ strategies and keywords for successful business and expanding an online presence to lead the competitive share in the market.