The Perseus Group is an operating group of Constellation Software Inc, engaged in software businesses that provides long-term solutions and life-long partnerships to customers. It is headquartered in Markham, Ontario, Canada. Cake is specialized in offering precise, intelligent and transparent solutions for affiliate marketing and lead distribution. It established in 2010 and headquartered in Newport Beach. CAKE is a cloud-based affiliate marketing programs solution that helps the businesses in the performance marketing by managing partner campaigns using custom targeting, whitelisting, and reporting and data security tools. It provides the clarity about digital marketing campaigns to users. CAKE is a multichannel marketing measurement solution that offers efficient solutions for marketers and business to use functioning effectively.
- Affiliate Marketing – Manage and measure partner marketing programs, use performance based metrics to gain the more profit and attract valuable partners. This enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.
- Smart Insights – CAKE affiliate marketing program software promotes the performance through smart insights into how marketers and advertisers use their digital marketing budget in order to maximize the traffic and increases profit margins.
- CAKE Pricing – CAKE Affiliate Marketing Programs Software Pricing plan is in line with leading competitors in the market. The detailed pricing has not been disclosed by the company. For more information about the pricing, users can contact the company so they can offer competitive personalized pricing based on your needs.
- Lead Generation – CAKE helps to increase lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality. CAKE determine routing across available lead buyers to generate more revenue, in real-time.
- MultiChannel Marketing – Measure true customer acquisition costs across channels against the customer lifetime value. Increase campaign performance and multichannel strategies along the customer journey. Helps in increasing profit margins by real-time monetization.
- Smart Technology – CAKE provides powerful and flexible API, so changes can be made easily. It offers an internal automation tool that allows the ingestion of the data. With a clear set of policies and procedures CAKE safeguard users’ data.
Affiliate Marketing Programs Software
Affiliate marketing is a type of performance-based marketing which a business rewards one or more affiliates for each customer that contributed by the affiliate’s own marketing efforts. Affiliate marketing is similar to referral marketing as both forms use third parties to drive sales to the retailer. Affiliate marketing relies purely on financial motivations to drive more sales, while referral marketing relies more on trust and personal relationships. Affiliate software helps to develop referral program, track your partner activities, and pay affiliate commissions. Affiliate marketing program is an excellent way to drive more sales and promote market products and services by encouraging brand awareness.
Other vendors of Affiliate Marketing Programs Software are as below –
- CJ AFFILIATE BY CONVERSANT